Kick It Out has released the second version of its reporting app providing people with the ability to attach video, photo and audio evidence to complaints to help support investigations into discriminatory abuse and behaviour across football.
The free app, of which the first version was released in July 2013, allows users to confidentially report incidents they may see, hear or witness at a match.
The second version of the app has focused on gathering more conclusive evidence for investigations with new functionality allowing media to be attached to reports. A very significant new addition to the app is the option to report incidents of football-related hate crime on social media platforms.
This comes after Kick It Out revealed 50% of complaints it received for the 2013/14 season related to social media abuse, and research commissioned by the organisation in April 2015 also estimated an abusive post was directed at a Premier League player or club once every 2.6 minutes.
Anna Jӧnsson, Reporting Officer for Kick It Out, said: “The updated version of the Kick It Out app allows complainants to provide us with a greater level of evidence to support investigations through the use of video, photos and audio. We have seen the app become one of the most prominent and popular ways to report incidents since its release in 2013.
The app was developed by makepositive, a cloud technology firm specialising in Salesforce, and covers over 95% of smartphones.